Shared Mail
Demographics
- 25-54 years old
- $74,000 average income - 10% over the U.s. average ($67,609)
- 67% women, 33% men
- 54% college degree or higher
- 63% married
- 40% with kids at home
Shopping Behavior
- 78% use our coupons at least 1x/month
- 54% are more likely to make an impulse buy if they have a coupon
- 77% are more likely to make a purchase if they have a coupon
- 58% use coupons more now than 2 years ago
- 52% use coupons from websites
- 47% use 2 or more online coupons each month
Money Mailer Coupon Use
- 91% use 2 or more of our coupons / month
- 59% look through the envelope at least 2x a month
- 60% keep our envelope for a week or more
- 41% use 2 or more coupons each week
- 63% married
- 40% with kids at home
What They Want Most
- 92% are looking for restaurant coupons
- 63% are looking for retail coupons
- Equally as important, our readers are looking for automotive, personal services, professional services and home improvement/services coupons
Fast Facts
- 1979 - Year Money Mailer started "Helping businesses get and keep more customers"
- 275 - Number of independently owned franchises in the U.S. to serve local businesses
- 5,000+ - Websites where consumers can access Money Mailer coupons
Sources:
2008 Money Mailer Readership Survey: Pulse Research
U.S. Census Bureau, Current Population Survey, 2008 Annual Social and Economic Supplement
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